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How Influencer Partnerships Scored Big for My11Circle

My11Circle
Sep 13, 2023
•
5 min read
Dashboard mockup
About Brand

My11Circle Fantasy Cricket App

My11Circle.com, a part of Games24x7, brings the best fantasy games to your fingertips. My11Circle is an online fantasy sports game designed for fans who like to showcase their sports knowledge and analytical skills.
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Dashboard mockup
Dashboard mockup

The Challenge

My11Circle is a cricket fantasy brand that is looking to increase brand awareness and app downloads in India. The brand is facing challenges in reaching its target audience of young, cricket-loving fans.

We Provided Solutions

We helped My11Circle to partner with popular entertainment influencers who have a large following of young fans. The influencers created entertainment content, integrate about My11Circle and promoted the app to their followers.
Results

Brand awareness increased by 37%

This campaign help us to reach out real cricket fans through Indian entertainment and comedy influencers.
App engagement grown by 78%
37% brand awareness increased
Collab with 92 influencers
51M+
Audience Reach
12.5%
Enagagement
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Fantasy
My11Circle
Sep 13, 2023
•
5 min read

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