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Fintech

Influencer-Led Success: Groww's Brand Awareness

Groww
Sep 16, 2023
•
5 min read
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About Brand

Groww - Online Demat, Trading and Mutual Fund

Groww is India's growing financial services platform where users can find their investment solutions pertaining to mutual funds, stocks, US Stocks, ETFs, IPO, etc. Super easy to use, lightning fast & crystal clear.
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Dashboard mockup
Dashboard mockup

The Challenge

Groww is a financial services brand that wanted to increase brand awareness and drive downloads of its app. The company was targeting a wide range of audiences, including investors, traders, and millennials.

We Provided Solutions

Groww collab with a variety of influencers across YouTube. The influencers created content that was educational and informative and we integrate Groww's products and services bit by bit. The content was tailored to the specific interests of the audience.
Results

Growth in Reach & Account Leads by 2.2M

Groww's collaboration with YouTubers brought great results. More people knew about their brand and downloaded their app, thanks to informative videos.
Help in App Downloads
Increase Brand Awearness
Collab with 05 Influencers
2.2M
Audience Reach
14.3%
Engagement
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Fintech
Groww
Sep 16, 2023
•
5 min read

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