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Beauty & Cosmetics

Lower Prices and Smarter Ads Helped O4U to Boost Profits

Organic For You
Sep 16, 2023
•
5 min read
Dashboard mockup
About Brand

O4U: Best organic skin care products

O4U is a Gurgaon based organic Skin & Hair Care, Beauty Products Brand which provides 100% pure and organic products made from organic & raw material for Hair care, Skin care, Face Care. They believe that everyone deserves to have access to healthy, sustainable products.
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Dashboard mockup
Dashboard mockup

The Challenge

O4U were priced too high compared to competitors, resulting in low ROAS, CPA, and revenue. They needs to lower prices, increase ad spend, and improve marketing campaigns to achieve positive ROAS and revenue growth.

We Provided Solutions

Account audit found campaign set up and target audience were not on point. Suggested changes: research target audience, create manual feeds, target women, test and optimize, create combos.
Results

Increased in Sales by 200%

We achieved success by lowering prices and refining ad targeting. This led to increased profits and growth, demonstrating the effectiveness of their strategic changes.
Reduced CAC by 0.5X
Helped in Brand Awearness
Increase ad spend
200%
Sales Growth
2X
Ad Spend Scaled
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Beauty & Cosmetics
Organic For You
Sep 16, 2023
•
5 min read

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